This is my favorite ad of the last two years or so–I love the fact that they took some otherwise cliched, dated concepts and made them modern and (pardon the pun) fresh, all the while promoting simple pleasures–it’s an ad that feels right for right now, without being heavy-handed on the “it’s a RECESSION!” message that so many companies are adopting.

Oh, and ever since I’ve seen this I’ve a.) wanted to make acres of pizza bianca and pizza rossa, and b.) eat endless quantities of pizza from Modern and Bar.

One of the two will come true sooner than later–I’m sensing a pizza dough making session Sunday morning, and it will be good.


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